For our media production a pop music video was made from the song She's a Bad Mama Jama. This blog entails a diary account to show the progress made during the start of the course! This blog includes our ancillary products, main production and our progression to our final product. Hope you enjoy!
In order to film an effective skate video I have uploaded this video, in order to show the effectiveness of the camera and the type of shots we want to be able to produce effectively with the camera. The reason being is that we want to be able to create a steady shot video that will not easily put off our audience from watching it. This therefore requires that we put our absoulute effort to not create a:
Video that is either overly exposed but rather have the right exposture
Video that does not have a good balance of steady shot
Video that does not have the correct white balance especially when shooting during the day etc.
All these things need to be considered when wanting to make a skate video
This video was created by another group of people that used skateboards for their video, i therefore believe that this video could give us some shot types which can help with out music video which involves using skateboards. The different shot types that this group uses can be used in our music video and it also gives us a good example on how to use different camera angles and shot types when videoing our music video. The skills used with the skateboard are not to hard either, so i believe our skaters would be able to do some of these skills, which would make our music video more extreme and professional. - By Kayan
This youtube video that I have found shows some basic skills that we can use when videoing out own music video. Basic skills would be easier and quicker to learn, however, some more complicated skills would also look good for our music video. These skills would go nicely with our track, as i believe it goes with the beat and we could make it look good with different shot types and different camera angles. - By kayan
The tracking shot used in this rollerblading video is really interesting, it is able to track them all the way down the hill from various angles but mostly head on. This shot would be able to create very effective action scenes in our production, although acheiving the shot may prove to be difficult because we would have to track the skating at high speeds although it may be possible if we use a car as a dolly to film the shot.
In this Music Video by Far East Movement, we see that they able to represent easily the type of video that we want to be able to create effectively for our target audience. The reason being is that the music video is able to show a model skating in time with the music in the background and that therefore help stress the urban environment and what they choose to do for recreation and help express how they feel.
The main concept for our music video is the idea of skating, the reason for using this video for research is the camera position they have used. This video was shot at a low angle with a wide lens which creates an interesting effect and view point emphasising the movement of the skates. This type of shot would be effective as a filler shot, opening or ending scene for example and would give our video shot variety.
We are Cloudkickers production the flyest and coolest production team today. We specialise in mini films, music videos and Promotions.
Established since September 19th 2011, we are split into four different departments; Kayan (Producer) handles camera movement, Alex ( Visual And Creative Director) handles organisation and advertising, Michael (Director) handles paper work alongside with the budget and Graham, ( Visual artist and Co Director), handles the graphics and assists the director and producer.
Our latest project is a music video focusing on the urban side of life. So in this particular video we have decided to focus on a skatebording and rollerblading music video.
Therefore this blog, is going to take you through the processes of how we are going to achieve this.
Now on September 19th each of us had an idea of what music/genre we wanted to represent and be in the music video, to easily portray an urban and easy going culture alongside with our theme of skateboarding/rollerskating, therefore we pitched to each other our ideas. First of was Alex:
" For our Music video I believe that The weekend- The Morning, would be very suitable. The music has two tempos, starts of very slow then gradually the tempo rises perhaps highlighting to different moods. this relates to life in generally especially in a urban city, in the motning people tend to be slow and lazy but gradually as the day progresses they become energtic more "alive" as it where. Further for the first verse we don't neccesarily have to skate from the outset but rather get the main artist to sing it and then gradually bulid up as we reach the chorus, then from there we start to skate through the city.
Lastly it has got a good rythm which leads it to be melodic, giving us the opportunity to add cool effects like slow motion"
- By Alex
The Second Pitch by Michael
" I believe we should choose this song because, it higlights how mellow life can be and therefore with the aid of our visual effects and theme of our music video it will almost make everything relaxing similar to elevator music, listening to it puts you in a good mood, music relates more to the video and releases an ambient environment"
-By Michael
Third Pitch by Kayan
" I believe that this would be a good song to choose for our music video because it represents everything we aim for in our music video. It has elements of eloquence and fun at the same time, same way that skateboarding and rollerblading can be. Further the video has many opprotunities to allows us to adopt loads of dance routines and visual effects to capture our target audience attention, also I believe it can engage our audience to join in as it where and get into that feel good mood.
It has got a fast track good for skating and can easily be related to the fast life of an urban gentlemen."
-By Kayan
Last Pitch By Graham
" I had chosen this song because I think it shows the hip hop side of urban living, futher it would have very nice contrast to the video because normally people think that skateboarding or rollerblading is only related to indie type of music. therefore i had chosen this song it has a slow tempo but at the same time an upbeat, leading to a mellow type of mood portraying a relaxed environment for us to convey to the target audience.
The lyrics are easy to understand and once again very realxed and easy going, that's why i chose this song."
A promotion package for the release of an ablum, to include a music promo video, together with two of the following three options:
Awebsite homepage for the band
A digipack for the ablum release
The brief above shows two compulsory features that need to be within our coursework, as a gruop we have decided to complete all points of the brief alongside with the music video. Hopefully the two task will be achieveable seeing that the me and the other group members are all fimilar with with the software of Adobe Photoshop and Final cut pro due to our previous coursework.
