For our media production a pop music video was made from the song She's a Bad Mama Jama. This blog entails a diary account to show the progress made during the start of the course! This blog includes our ancillary products, main production and our progression to our final product. Hope you enjoy!
Although we are a student film group and not a professional film crew we still wanted to ensure that we had permission to shoot our music video at our selected location which is the South bank area in London. To find out about gaining filming permission I emailed Rhian Sharpe an employee of the Southwark Film Office who explained to me that the South bank area was controlled by various councils and I would have to apply directly using a form on their official website. Below is a screen shot of the application process in which I had to specify the location, purpose, length and cost of our shoot in order to apply for permission.
For the Music video location we have decided to go film in Southbank. We decided to choose southbank because it's perfect for highlighting youth culture and the urban side of life. This perfectly represents the image we are trying to portray for our artisit, allowing the target audience to immediately recognise him and establish a brand for him.
NOTE:shooting script may change depending on location
“Filming in progress” sign needs to be made and placed in the Skate park so people don’t think its actually real.
This is our original shooting script!
It’s a beautiful day with plenty of sun. Our lead role will be recognized from the outset, with a noticeable symbol of his to highlight his uniqueness and the center of attention. Currently, though our lead role will have his skateboard on him which will be noticable to our audience.
PICTURE
TIME (aprox)
AUDIO
Low angle shot of Skateboard whilst moving, then eventually a close up shot of its wheel turning. Camera is facing upwards at an angle of approximately 45 degrees.
0.02
Pleonastic sound of clicking of wheel in full motion.
Cut to: our lead role getting off his skaebaord and positioning his skateboard upward. Camera starts from low angle shot analysing his trainers and the bottom of his skateboard and slowing pans upward examing his clothes.
0.04
Natural Diagetic of people skating in the background.
Cut to: Series of picture are then shown in grayscale of southbank and its uniqueness. (possibly in slow motion)
0.01
The audio soundtrack then begins to sync in time with when the pictures are being shown.
Mid angle shot of our lead role then looking at the camera and then begins to lipsync in time with the audio track with skaters in the background skating and performing tricks.
0.03
Soundtrack
Our lead role then gets onto his skateboard. Shown with a low angle shot with 1 foot being placed onto the skateboard and then cuts to a shot of others in the backgorund skateboarding and rollerskating and also performing tricks.
The audio soundtrack
Cut to: Close up of our lead role lipsyncing and performing hand gestures.
Cut to: Our lead role , low angle shot, skateboard is close to camera and we can see the skateboard moving.
Cut to: Slow motion of people skating and people enjoying the scenry around.
0.01
0.01
0.02
The soundtrack
Pleonastic sound of the skateboard moving.
The soundtrack will then turn back on
Our lead role then meets other people who then shows him some tricks on a skate or rollerblades whilst also lipsyncing in time with soundtrack. Low angle shot from waist as our lead role skates past camera to meet people.
0.02
Soundtrack
Our lead role then starts skating his skateboard on a halfpipe.
Tracking shot can be done by using a bmx with stunt pegs on back (one person riding bike and camera man standing on pegs on back of bike)
Soundtrack
Cut to tracking shot: Camera tracking shot is on the pavement in front of our lead role filming him as he’s skating his skateboard.
0.03
Soundtrack
Cut to: Over the shoulder shot from our lead role looking at a group of youths skaing and performing tricks effectively.
Cut to: Mid angle shot from group of youths having fun enjoying life, camera pans around youths examing their way of dressing etc.
Cut to: Close up of our lead role face, staring at the youths (remember to use rule of third) and still lipsyncing to the song and in slow motion turns away.
0.02
0.04
0.02
Soundtrack
Our lead role then introduces his girlfriend to his friends at the skatepark. There is then a mid shot of our lead character and his girfriend within a group of people.
Tracking long shot going past our lead continues to lip sync and watch his girlfriend roller skates.
0.03
Soundtrack
Our lead then crosses over to a group of youths and startsskating with them down a halfpipe (southbank skatepark)
Tracking shot on road showing Our lead skating on pavement.
0.5
Our lead then begins to flirt a little with his girlfriend by demonstaiting she is doing some tricks wrongs and he then demonstrates how it can be done better etc. Then they hug and laugh.
Over the shoulder shot of our lead as he’s skating, camera tilts downwards to show his wheels turning.
Cut to: low angle shot of our lead looking directly at his girlfriend attempt to do some tricks.
Cut to: Match on action of our lead stopping the skateboard with his foot coming off the board onto the concrete.
Cut to: Mid shot of our lead coming off his skateboard and lauging at his girlfriend fail at doing some skills/tricks.
Cut to: Match on action shot close up of our lead putting his hands on her to demonstrate how to do tricks effectively
Cut back to: Mid shot of our lead going to hug his girlfriend.
Cut to: over the shoulder shot of our lead looking up to see his friends smiling and putting their thumbs at him, in sign of recognition he knods his head.
Cut to: Wide shot (a quarter way up the skatepark) showing our lead looking at the youths.
0.04
0.02
0.01
0.05
0.03
0.04
0.03
0.04
Soundtrack
Diagetic
Voices of youths and younger youth in the background
Our lead now begins to lipsynch the rest of the song to his girlfriend.
Medium close up shot from his head height as he continues to lip sync song to her.
0.06
The soundtrack
There is then a close up shot of his girlfriend who is then showing emotions that she is really and truly happy that they are togethor and that their love is real.
Mid shot of our lead pick up his skateboard and grab the hand of his girlfriend , camera is slightly tilted upwards and his face is very clear.
Cut to: Match on action close up of hands coming to gethor and him picking up his skateboard.
Cut to: Close up shot to extreme close up shot of our lead face as he gets closer to the camera.
Sudden look at the camera and then a wink.
0.05
0.01
0.01
0.06
Soundtrack
Pleonastic sound of Skate boards grinding and performing tricks in the background.
Our lead and his girlfriend walk away into the distance towards their friends. As they do this the camera tilts downwards and the music video then comes to an end by fading to black. (this will be done through final cut pro)
The song we are using is "she's a bad mamma jamma" by Carl Carlton. An american R&B American R&B, soul, and funk singer and songwriter, best known for his "Everlasting Love" and "She's a Bad Mama Jama.
We have chosen to create a music video for his song and also alongside side that an LP cover for the CD with the aid of Adobe Photoshop.
Our target audience is teenagers between the ages of 13 - 20 years old, however it may also include older generations who are fans of the chosen artist genre. We aim to reach our target audience through various diferent forms of themes, however our main concentration is based around youth culture and having "fun". Seeing that everyone at one particular time in their life have been through youth culture and therefore can relate to it.
Our plot for the music video is that the artist/ singer (lead role) is finally showing his friends his brand new girlfriend he decides to do this by taking her on a skating date. where he arranges to meets his friends. during the video it consists of continuosly back and forth scenes where the artist is singing in a different location, and when the artist is out there enjoying his time on a date with his girlfriend, teaching her how to rollerblade. As the video continues his friends start to arrive and then he introduces her to them, the video slowly comes to a close.
The video will have many shots highlightling their love for each other, further have many shots of different skills and tricks that other skaters nearby them are performing. the aim of this is to show the fun in youth culture and establish the feeling that the chosen song gives.
The artist ( Lead role) in the music video will be recognized from the outset, with a noticeable symbol of his to highlight his uniqueness and the center of attention. For example kanye west does this by having a toy bear to represent him, Madonna had the cross around her neck and Prince had the unpronounceable symbol.
Our Artist in the video will have his own little mascot or logo from the outset which he will be wearing or have near around him to brand him as it were.
In the narrative we will be filming around the urban side of london southbank highlighting the diversity that london has to offer. Mainly focusing on the bay 66 skatepark.
The music video will start of three establishing shots of london similar to the one in Alicia Keys Empire state of Mind.
This video somewhats depicts what we aim to acieve with the opening of our video through different shots.
Soon after this scene it will cut to the lead singer with his girlfriend entering into the skate park establishing the main place of interest. soon after that it will cut to the scene where the artist is singing at a different locatio. this portrayed well in neyos' music viodeo " Miss Independant", where the music video establishes from the start he is at work ( Main Place of interest), however as the video continues the scene cuts to neyo being almost at a studio like setting where he actually sings most of the verse, I.E. the "studio" like environment that we see neyo in, plays the role of almost being his subconscience, therefore meaning that what he sings no one else see's other than the audience. we hope to achieve this same effect in out music video.
We should going for the sterotypical type of R&B look therefore consisiting of bright colours, Nikes, larger t shirts and new era hats.
The technology we will be using is a DV Camera to film all of the music video and Final Cut Pro toedit the music video. To create the Lp cover we will use Photoshop.
For the background of the blog in order to make it look more of a professional I had created two layers from exsiting images to symbolize our production company.
In order to accomplish this, I had used the programme GIMP. I took the image of a cloud and an image of the "Kickers Logo", ( a Shoe Brand) from the internet, then merged the two layers on top of each other. Once that was done I lowered the opacity of the Kickers Logo to blend in nicely with the clouds.
Please take note that this is not the final Logo for CloudKickers Production, but rather one of the many images to represent the company.
After much consideration we have finally decided upon the song we wanted and the genre. As you can see we have chosen Carl Carlton "She's A Bad mama jama". So the music video revolves around funk and rnb, which directly relates to the theme of a skating music video, that showcases many aspects of london urban scenary. We decided to go with this song due to the upbeat of the song therefore we believe it represnts perfectly the fun of skating.
The song history:
"She's a Bad Mama Jama (She's Built, She's Stacked)", became a major hit, peaking at #2 on the soul chart and earning Carlton a Grammy Award nomination for Best R&B Vocal Performance, Male. The track peaked at #34 in the UK Singles Chart."- Source Wikipedia
