We have chosen to create a music video for his song and also alongside side that an LP cover for the CD with the aid of Adobe Photoshop.
Our target audience is teenagers between the ages of 13 - 20 years old, however it may also include older generations who are fans of the chosen artist genre. We aim to reach our target audience through various diferent forms of themes, however our main concentration is based around youth culture and having "fun". Seeing that everyone at one particular time in their life have been through youth culture and therefore can relate to it.
Our plot for the music video is that the artist/ singer (lead role) is finally showing his friends his brand new girlfriend he decides to do this by taking her on a skating date. where he arranges to meets his friends. during the video it consists of continuosly back and forth scenes where the artist is singing in a different location, and when the artist is out there enjoying his time on a date with his girlfriend, teaching her how to rollerblade. As the video continues his friends start to arrive and then he introduces her to them, the video slowly comes to a close.
The video will have many shots highlightling their love for each other, further have many shots of different skills and tricks that other skaters nearby them are performing. the aim of this is to show the fun in youth culture and establish the feeling that the chosen song gives.
The artist ( Lead role) in the music video will be recognized from the outset, with a noticeable symbol of his to highlight his uniqueness and the center of attention. For example kanye west does this by having a toy bear to represent him, Madonna had the cross around her neck and Prince had the unpronounceable symbol.
Our Artist in the video will have his own little mascot or logo from the outset which he will be wearing or have near around him to brand him as it were.
In the narrative we will be filming around the urban side of london southbank highlighting the diversity that london has to offer. Mainly focusing on the bay 66 skatepark.
The music video will start of three establishing shots of london similar to the one in Alicia Keys Empire state of Mind.
This video somewhats depicts what we aim to acieve with the opening of our video through different shots.
Soon after this scene it will cut to the lead singer with his girlfriend entering into the skate park establishing the main place of interest. soon after that it will cut to the scene where the artist is singing at a different locatio. this portrayed well in neyos' music viodeo " Miss Independant", where the music video establishes from the start he is at work ( Main Place of interest), however as the video continues the scene cuts to neyo being almost at a studio like setting where he actually sings most of the verse, I.E. the "studio" like environment that we see neyo in, plays the role of almost being his subconscience, therefore meaning that what he sings no one else see's other than the audience. we hope to achieve this same effect in out music video.
We should going for the sterotypical type of R&B look therefore consisiting of bright colours, Nikes, larger t shirts and new era hats.

The technology we will be using is a DV Camera to film all of the music video and Final Cut Pro to edit the music video. To create the Lp cover we will use Photoshop.
-By Graham Oddoye
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