The typeface used for our project is a crucial for the overall design because the font helps to convey the tone and create personality. For instance if you are in the banking industry you might choose a classic serif font such as Garamond to convey dependability. Serif fonts are generally used to achieve an elegant or classical look. For a more contemporary look a sans serif such as Bank Gothic would be appropriate. Sans serif fonts can impart an appearance of confidence. We took this into careful consideration when designing our digipack and I compiled a bank of fonts and styles that we could use for our digipack and we came together after looking at the font in order to decide the most suitable font. And in the end we decided to use a more classic simple font type in white even though the product represents a young star we chose a simple font to balance the bright colours and give a professional look to our star image.
By Alex
By Alex
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