Target Audience

The CloudKickers target audience is going to be young adults to teenagers as our research identifies that skateboarders and rollerbladers are mainly within those categorizes. We believe that the type of music we chose would appeal to the young adults as it has that funky beat which compliments skateboarding and rollerblading.


Even though there are older people that skateboard and rollerblade, we thought that the young age groups do it more than the older ones as we see more young skateboarders/rollerbladers than old ones. Although skateboarding/rollerblading is a sport, it is also a way to set free, as u feel the sensation of the wind brush past ur face when you go down a steep hill, it gives people freedom and allows them to forget about their problems and issues.


As a group we have been to many different skateparks and through experience (as we have some skateboarders/rollerbladers in our group) we have seen that the atmosphere is lively, full of energy and is full of many young people, thus we decided that our target audience is best to be young adults - teenagers as skateboarding and rollerblading is more popular within those age groups.


We have also noticed that skateboarder/rollerbladers have different social groups/subcultures, as one social group of skaters/rollerbladers may listen to heavy rock music whilst another social group may listen to jazz/funk music. So therefore, our music video would appeal to a certain social group/subculture.









- By Kayan