Monday, 28 November 2011

Maslows Hierachy of Needs Theory



This theory is important for us to consider as Maslows Hierachy of needs are motives of a person that are concerned with meeting our particular audience needs. When it comes Maslows Hierachy there are actually five types of needs which are:
  • Physiological Needs
  • Safety Needs
  • Belonging & Love Needs
  • Self Esteem Needs
  • Self Actualization needs
Therefore when each need is satisfied the person may go up the hierachy and thus attempt to satisfy the other needs.
Well in order to suit our needs we need to be able to understand that teenagers have to fullfill their self esteem needs when it comes to accepting any form of media as they need to have a sense of belonging to a collective identity which is a form of acceptance and recognition.
Hence our video actually depicts a realitity of an collective identity of youths within  a society who is keeping up with trends, that they must reach the self actualization stage in order to reach their full potential in society as they amplify their hobbies and interests.

By Michael Oddoye

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