Audience Research

To research what type of opening scene and genre of film that would satisfy our audience, I created a questionnaire on survey monkey and gave the link to 42 people between the ages of 15 to 18 years as this is the age range that we want our target audience to be in. By using websites such as Facebook and Twitter and msn I could receive quantative data from people which could be very valuable.





 This picture shows an example of what one of the questions looked like on survey monkey after all results had been collected.

By our results we have found that the majority of our target audience enjoy fun, young and hip music videos that depict the life of a teenager having fun because the results were equally matched. As a team we thought of doing a hip/ urban music video and put in the elements of fun / energetic atmosphere into it. Also, due to the environment that we live in being near the suburbs of South London, it would seem more realistic for this genre of the music video to take place in south London.

 We found out that the majority of people (62.5%) preferred if the music video was shot in south bank being based on a skate video, so this is what we will try to achieve in the editing process.

78% of people that completed the survey preferred if there were lots of physical shots involving the main artist skating and just having fun so during our opening scene we will try to include some physical action, i.e. a scene where it begins with our artist skating.

Example Question:

What type of music genre are you interested in?

In my survey I was able to put in a few questions such as this one where I could collect qualitative feedback from my peers. This meant the information would have meant people could express their personal opinions however it would have been much harder to analyse. 

By Michael Oddoye